For more than 70 years, the Silver Anvil Award has served as the industry’s most distinguished honor, recognizing the best Public Relations programs of the year and the highest standards of performance in the profession. This year, the PRSA Silver Anvil Awards Ceremony was held on 9 June, at the AXA Equitable Center in New York City.

 Commonly referred to as “the Oscars of the public relations profession,” the Silver Anvils saw the « Beyond the Driving Test » campaign win in three categories :

- Community Relations - Business Products

- Public Service - Business

- Reputation/Brand Management - Companies with sales up to $50 Million

The campaign was also one of five finalists for Campaign of the Year.

With these awards, the campaign has now received 15 awards in total, which is an impressive number.

Michelin, partner of the FIA Action for Road Safety campaign since 2011, launched the "Beyond the Driving Test" campaign in order to educate young drivers on the importance of regular tyre checks and tyre maintenance.

In partnership with Ketchum, a video series was launched featuring teen YouTube stars such as Alexis Zall and Brent Rivera (532,000 views) sharing tyre safety tutorials. The videos were extremely successful and attracted more than 1 million viewers.

The "Beyond the Driving Test" campaign offers teenagers new resources to help them and their parents brush up on their own car and tyre maintenance skills, including a downloadable glove compartment guide with key tips.

By 2020, the FIA and Michelin want all 50 states to include comprehensive tyre safety information in their programmes for learner drivers and in supporting manuals. By the end of 2015, 13 states had committed to support the “Beyond the Driving Test” campaign and the objective is to add at least 10 more states by the end of 2016.

Michelin has been a Global Partner of the FIA Action for Road Safety campaign since 2011 and has launched and participated in various safety campaigns, including projects in China, Brazil, Indonesia and Thailand in 2015.

Find out more on: beyondthedrivingtest.com