With WebPush, we send the right message at the right time to the right target audience. Potential recipients must sign up for the service once. Subsequently, their behaviour on our website can be tracked. This way, users can be assigned to specific target groups, such as "E-Mobility," "Travel," or "Health." Advertising for ADAC products and services, as well as news or guides, can then be sent to the appropriate target audience. This ensures additional revenue and more reach without overwhelming recipients with content and offers they are not interested in.