The AA Kenya Junior Membership is an innovative road safety initiative aimed at instilling lifelong responsible road-use habits in young generations. Through interactive training, gamified learning, creative art challenges, and real-world simulations, it makes road safety education engaging and fun. This initiative introduces a non-motorized membership category, boosting AA Kenya’s revenue and membership numbers by engaging families early. Long-term involvement ensures a seamless transition to full membership, strengthening AA Kenya’s role as a leader in road safety education.