We transformed the entire ACA staff into an active sales force. With WE ARE A TEAM , each employee directly promotes new partnerships anytime, anywhere, through a personalized QR code available on the official app. This low-cost, nationwide initiative establishes goals for offices and individual awards, strengthening the Club's internal culture. In just nine months, 25,000 new members joined, demonstrating the effectiveness of the strategy, which can be replicated globally, transforming an entire team into a driving force for growth.