CAA Atlantic aimed to lead zero-emission adoption in Atlantic Canada. With support from their local government, the Government of Nova Scotia, they hired an EV expert and partnered with the top news broadcaster in their region CTV to create 18 videos answering common EV questions—covering winter driving, charging, rebates, and more. The campaign ran on TV and social media, generating over 7.3 million impressions and significantly boosting public awareness around EV adoption in the region