Ruota Libera - Expanding from niche to mass market appeal [ACI, Italia]

19.04.25

Ruota Libera Revolution is the new product offering from Sara Assicurazioni – affordable, simple, and innovative. In addition to the benefits of a traditional auto insurance policy, it offers the possibility of installing a black box, a device that provides useful services such as automatic accident assistance and vehicle recovery in case of theft, also accessible through the SaraConMe app. With Ruota Libera Revolution, customers can enjoy significant financial benefits, including one month of free liability insurance and discounts of up to 50% on additional coverages.