The latest edition, the prizes of which were awarded in June 2017 at the RACC head office, reached record participation numbers, with 1,997 pupils from 60 educational centres who competed in the three competition categories: print ad, opinion article and video story.

‘Joves i Mobilitat’ is an educational project that started in 2008 to help students reflect on the responsibilities and risks involved in driving a vehicle. The profound transformation society has undergone over this decade has made the competition evolve, now presenting the students with a much broader and more far-reaching perspective of mobility, that is connected, multimodal and sustainable, with consumers who, as well as being drivers, are also pedestrians, cyclists and public transport users.

The ultimate goal of the competition is to inspire creative initiatives amongst the students that promote civic and responsible attitudes towards mobility from the position of both public safety and environmental protection, using formats and language that resonate amongst young people.