Stretching 1,673 kilometres, the Bruce Highway accounts for over 10% of Queensland’s annual road deaths, despite comprising less than 1% of the state’s road network. Compared to similar highways in neighbouring states, motorists on the Bruce Highway are up to five times more likely to be killed or seriously injured in a crash. A 2019 AusRAP assessment found that nearly 45% of the highway was rated just 2 out of 5 stars for safety. 

While other Australian states received consistent federal funding for highway upgrades, Queensland was at risk of falling behind when the Australian Government announced plans to reduce its funding contribution for future road projects from 80% to just 50%. Without adequate investment, crucial upgrades would be delayed, lives would continue to be lost, and Queensland’s economy—reliant on this major transport corridor—would suffer.

Recognising the urgent need for action, RACQ launched the #FixTheBruce campaign, leveraging its authority as one of Australia’s largest mobility clubs and a key voice in transport advocacy. The campaign focused on:

• Data-driven research, demonstrating the economic and safety benefits of highway upgrades.
• Direct political engagement, advocating with State and Federal Government leaders.
• Strategic partnerships, uniting industry groups such as the Queensland Farmers’ Federation, Queensland Trucking Association, and Local Government Association of Queensland.
• Extensive media outreach, generating thousands of stories and reaching an audience of 40 million.

Following nine months of persistent advocacy, the Australian Government announced on 6 January 2025 that it would restore its traditional 80% funding contribution to the Bruce Highway, reversing a planned reduction to 50%. The investment will ensure all sections of the highway reach at least a 3-star safety rating by 2032, significantly improving road safety and reducing fatalities.

RACQ Managing Director and Group CEO David Carter highlighted the critical role of RACQ members in enabling this advocacy, stating:

“It’s through your membership that we are able to advocate on issues that are important to Queenslanders, and this is a great example of that work.”

While this funding represents a major victory, RACQ remains committed to ensuring future investment is guided by data and evidence to deliver long-term safety and reliability for all road users.

The success of #FixTheBruce demonstrates the power of strategic advocacy in shaping national infrastructure policy and saving lives.

For more information on RACQ’s campaign visit FixTheBruce.com
Watch the video: https://www.youtube.com/watch?v=k2fjZDZoNFA&ab_channel=RACQOfficial