ADAC MEMBERSHIP CARD FOR DIGITAL WALLETS ​- A new way of directly communicating with members​ [ADAC, Germany]

14.05.24

The digital membership card simplifies life for ADAC Club Members. In case of a breakdown or emergency, the digital card means that all important information is close to hand. From a functionality perspective, the cards are easy to download and good for the environment, as the card replaces its plastic alternative. Push notifications are also an easy way of communicating with members, as they appear on a smartphone’s lockscreen. This also helps to drive overall awareness, and make members feel informed and more connected with the Club. ​