In 2024, the programme continued to experience extraordinary growth – onboarding 9 clubs (twice as many as in 2023) and 10 partners over the course of the year.

The FIA-led global loyalty programme – which connects Clubs and businesses to offer individuals exclusive deals and offers negotiated at a global level – most recently welcomed Automobile Association of South Africa and Automobile Association Philippines to the community. The two Clubs signed during the FIA General Assemblies week in Kigali, Rwanda.

One Road is also in discussion with a further 50 Clubs and 90 partners interested in joining the programme.

The FIA has helped to drive this growth through its continued investment in the quality and efficiency of the platform. Over the course of 2024, the team introduced a fast-track offering (helping Clubs to join the programme more rapidly), a global digital card for reciprocal offers, and unique codes for offer redemption.

They also secured IATA affiliation – which enables the programme to scale up faster.

Heading into 2025, the Federation will focus on developing scalability and best practice plans for the programme, helping to ensure its continued success.

FIA Secretary General for Automobile Mobility Willem Groenewald said: “I am delighted to see the continued success of One Road. With such a strong loyalty programme, we can support the continued growth of our global Membership community. By offering great deals and exclusive offers, we can ensure that our Clubs remain relevant to their individual members both in-market and around the world. I look forward to an even stronger 2025 by expanding our partner base to deliver extended value to the programme.”

To find out more about the programme, check out the One Road page here.