FIA ANNOUNCES GLOBAL PARTNERSHIP BETWEEN ONE ROAD & BOOKING.COM

  • gb
16.10.23

The Fédération Internationale de l'Automobile (FIA) is pleased to announce that a global partnership has been signed between the FIA-led One Road programme and Booking.com.

As part of the agreement, FIA Clubs participating in One Road will give their members access to special discounts across properties listed on the leading digital travel platform.     

Mobilité Club France and the Österreichische Automobil-, Motorrad- und Touring Club (ÖAMTC – Austria) will be the first FIA Clubs to promote the deals of this new One Road partnership to their members.  

FIA Secretary General for Automobile Mobility and Tourism Jacob Bangsgaard said: “We are very proud to have Booking.com as a partner of One Road. The partnership will benefit our Clubs — by enabling them to promote tourism for all, increase their attractiveness and work with a leading digital global travel company — as well as their members — by giving them access to exclusive discounts. We look forward to seeing more FIA Clubs joining and further expanding the reach of our collaboration with Booking.com.”

Booking.com’s Regional Director Marketing – Partnerships, Xaveer Fluitman, stated: “We are excited to be partnering with the FIA and to be part of the FIA-led One Road programme. This partnership directly supports our vision to make it easier for everyone to experience the world,connecting the Clubs’ members with great deals across over 28 million listings available on the Booking.com platform.”

One Road is the FIA-led global loyalty programme, that gives participating FIA Clubs access to a selection of benefits that the FIA negotiates with partners at a global level. One Road’s aim is to aggregate the purchasing power of the Clubs and negotiate on their behalf to get better offers than the ones they could have obtained individually. 

This programme is digital, flexible and fosters reciprocity among Clubs as members of one Club can access offers from other FIA Clubs when they travel abroad.

Mobilité Club France Director of Marketing and Development Malgorzata Depczynski said: “This partnership with Booking.com is for us a great opportunity to offer new, exclusive, and valuable benefits to our members. The deals negotiated with such an important global partner are a testimony of the strength of the FIA network behind One Road.”

ÖAMTC Head of Benefit Programme Philipp Krumpel said: “We are very happy to be among the first FIA Clubs to give our members access to the discounts offered by Booking.com and we are looking forward to taking part in the future developments of the programme.”

More information about Mobilité Club France’s One Road portal here.

More information about ÖAMTC’s One Road portal here.


About Booking.com

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com’s marketplace seamlessly connects millions of travelers with memorable experiences every day. For more