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The FIA-led One Road programme is a global loyalty programme helping Member Clubs to attract and retain new members.

CAA joined the FIA-led One Road programme during the summer.

The Summit, organised by the Canadian Automobile Association, serves to highlight developments in loyalty platforms used by the CAA, AAA, and FIA One Road Clubs.

CAA joins 9 other Clubs involved in the programm

PZM will start onboarding onto the programme on October 1st 2024.

The exchange is designed to encourage knowledge-sharing and the development of expertise around data and analytics for loyalty programmes.

This year, 215 Club Delegates from Europe, Africa and the Middle East gathered in Strasbourg, France, for the FIA Region I Spring Meeting at the kind invitation of Mobilité Club France and the Automobile Club de France from 30 May to 1 June.

On 16 March, the first One Road meet-up event was organised at the FIA headquarters in Geneva under the theme: 'Let’s hit One Road together!'. One Road aims to harness the collective power of FIA Mobility Clubs to create a global rewards programme that offers high-value benefits to their members and create new revenue streams for Clubs. The workshop focused on the future deployment of the FIA-led B2B loyalty programme bringing together FIA Club Delegates, Business Partner representatives, a platform expert from the Canadian Automobile Association and FIA staff members.