Together with the LMP1 drivers, they all took part in a group photo on the track before the opening of the grid walk to promote the importance of road safety to fans attending the FIA World Endurance Championship event.

The FIA Action for Road Safety campaign was also featured throughout the Le Mans week at a stand located in the heart of the village. Hosted jointly by the FIA, the Automobile Club de l’Ouest (ACO) and the local Préfecture de la Sarthe, it showcased global road safety statistics and was designed to raise public awareness of the FIA 10 Golden Rules for safer motoring, while reminding road users of their responsibilities. On the stand, fans were offered first-aid training, warned of the dangers of alcohol and provided with breathalysers. They were also invited to test their driving skills on a driving simulator.

Jean Todt, President of the FIA and UN Secretary General’s Special Envoy for Road Safety, said: “Every day, 3,500 people die on the world’s roads, including 500 children. There is a real urgency to improve road safety worldwide. An event like Le Mans provides a perfect occasion to reach the general public and spread the road safety message through the FIA Action for Road Safety campaign.”

The stand and the safety messages were supported by the FIA's Action for Road Safety campaign partners: Coca-Cola, Michelin, Nissan and Petronas.