Model Students
One of four workshops this morning looked at how FIA clubs are adopting new business models to remain relevant and engage with new audiences in an increasingly connected environment. In this session, three organisations presented their business models and how they are adapting to this new world.
David Bruce, Director of the UK’s AA Cars, explained how the organisation has evolved its approach recently, especially in terms of expanding its commercial operations and embracing digital platforms. Terry Agnew, CEO of RAC Western Australia, explained how the club is developing more commercial services to fuel and generate record revenues for the company.
Johann Grill, Director of Consumer Protection and Public Policy for Germany’s ADAC, explained the programme reform the club is going through to improve its governance and how it is rethinking the nature of the organisation for the future.
“It is really critical for clubs, if they want to stay relevant, to really look at the ways in which new technologies, new services and new generations are going to respond to their offerings,” said session moderator Luis Vives, who is the Executive Director of International Custom Programmes at ESADE.
“It is very important to understand that we are living in times of change and as such it is not just the rest of the world that is changing but ultimately our clubs need to change as well. They need to look at ways in which they can stay relevant and by doing so they will have a very bright future.”
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