In his role, Lee will lead the development and execution of digital strategy, ensuring information systems are secure, scalable, and aligned with the FIA's strategic goals. He will focus on advancing data integration, analytics, and digital solutions.

Based in the FIA's London office and reporting directly to General Manager Alberto Villarreal, Lee will be instrumental in driving the Federation's digital initiatives forward.

Lee brings nearly two decades of experience in digital strategy and transformation, shaped by impactful roles at industry-leading organisations. Most recently, he led Data and Analytics at Williams Racing Formula One team, and prior to that, managed major digital transformation programs at S&P Global.Lee holds an MBA from the University of Westminster and a BEng in Internet Engineering from the University of Essex.

FIA President Mohammed Ben Sulayem said: “We are delighted that someone of Lee’s renowned expertise is joining the organisation to oversee the transformation of our IT operations. Lee brings a wealth of experience to the role of streamlining our digital and information systems and driving engagement with our stakeholders, particularly our Member Clubs.”

FIA Digital Director Lee Fedden said: "I am thrilled to join the FIA at such an exciting time. I look forward to leveraging my experience in digital transformation to enhance our digital capabilities and support the FIA's mission.”