Pirelli
FIA
Pirelli
The FIA and Pirelli have recently signed a new long-term agreement in support of the FIA Action for Road Safety campaign. Alongside the partnership for road safety, Pirelli will remain a Global Partner of both the FIA Sport Conference and the FIA Mobility Conference.
As a Global Partner of the FIA Action for Road Safety campaign, Pirelli will promote the FIA Golden Rules for road safety through all of its networks. Pirelli will also organise training programmes and projects in collaboration with a selection of FIA Member Clubs to raise awareness on safe driving as well as take part in the FIA Road Safety Grant Programme.
During the FIA Sport Conference 2016 in Turin, Pirelli CEO Marco Tronchetti Provera said: “Safety has always been one of Pirelli's primary objectives. As well as being the maximum expression of high technology and performance, guaranteeing total driving pleasure, our tyres constantly strive to achieve the highest levels of safety, both for people and the environment.”
As part of the new agreement, Pirelli will remain a Global Partner of the FIA Mobility Conference for the 2016 to 2019 editions. The 2016 FIA Mobility Conference in Helsinki provided a platform for Alberico Avogadro, Pirelli’s Consumer Marketing Director, to present Pirelli’s work in relation to mobility.
Finally, Pirelli is a Global Partner of the FIA Sport Conference for the 2016, 2017, 2018 and 2019 editions during which it has access to the key decision-makers of global motor sport. For the 2016 edition held in Turin, Pirelli CEO Marco Tronchetti was one of the speakers at the plenary session entitled “A passion for excellence – innovation and design; past, present and future”. Pirelli was also an exhibitor at the FIA Sport MotorEx, alongside 32 other industry stakeholders (see photo below).
Alongside this partnership, Pirelli is currently the exclusive tyre supplier of the FIA Formula One Championship.
The existing agreement will last until the end of 2019
About Pirelli
About Pirelli
Established in 1872, Pirelli is a pure Consumer tyre Company and one of the world's largest tyre manufacturers. Thanks to a distinctive high-end positioning, it is one of the leading international tyre companies in the Premium and Prestige market segments. Benefiting from partnerships with leading makers of prestige and premium vehicles, Pirelli’s broad range of approved tyres distinguishes it in the industry - more than 1900 models – to fit an array of vehicle profiles all designed and tested for perfect road handling. Pirelli has a large commercial network and serves mature and emerging markets equally. The Company has a long tradition of making tyres that combines innovation, product quality and a strong brand. Pirelli has always had a keen focus on Research and Development, with significant annual investments in this area. Pirelli continually strives to improve the quality of its products in terms of performance and safety and also environmental impact, in line with the group's green performance strategy. Pirelli has been supplying racing tyres since 1907 and is now the exclusive tyre supplier of the world superbike championships and other prestigious, one-make series. The company has also been involved in Formula 1 as its exclusive supplier since 2011, an activity which has set new challenges in terms of technological innovation and which we believe is a key driver of brand value.
Further information on Pirelli is available at www.pirelli.com.
