HAK’s campaign, inspired by Rule 7 of the FIA 10 Golden Rules (“Pay Attention”) was divided into two steps.

First, a detailed study of the behaviour of drivers, a competition for the creation of short films, and a media campaign against the use of mobile phones while driving were rolled out.

Recording and traffic counting was conducted at 45 locations in 27 cities. Of the 11,504 drivers, 9.20% were holding the mobile phone in their hand. Of these, 831 were talking (holding the mobile phone to their ear), and 228 people were holding the phone in their hand and pushing the keyboard or touching the screen of their mobile phones. In 92.4% of situations, the driver had used the mobile phone whilst alone in the vehicle.

Drivers were also polled online with more than 70% of respondents confirming that they had used their mobile phone while driving, and 37% admitting that at the time they had been holding the mobile phone in their hand. The most active drivers were those aged from 24- to 55 years of age. More than half of the drivers surveyed were reading and writing a text message or an e-mail, and some were also communicating on social networks.

As part of the first phase of this campaign, a public invitation to tender was launched for the production of short films on the dangers of using a mobile phone while driving. This addressed three categories: elementary school students, high school students, and college students and young people up to 24 years of age. From the 47 submitted films, three films from each category were awarded prizes.

The publication of the results of the research on 6 July 2016 attracted considerable public attention. This event also marked the launch of step 2 of the campaign, with radio and TV spots against the use of mobile phones while driving aired until the end of the year. Furthermore, in September, workshops involving high school students will be held in several cities.

Winner of the first category (Primary school): 

Winner of the second category (secondary school): 

Winner of the third category (students and under 24 year-olds): 

To learn more about the FIA 10 Golden Rules for Safer Motoring, click here.

To watch all winning videos, click here.