Formula E today unveiled a fresh new look ahead of Season 9 of the ABB FIA Formula E World Championship that will see the debut of the Gen3 car, in some new iconic venues, with exciting format tweaks.

The Gen3 – the fastest, lightest, most powerful and efficient electric race car ever built – will make its competitive debut in Round 1 in Mexico City on 14 January, following pre-season testing next month in Valencia. The championship will continue with three new cities hosting Formula E races for the first time: Hyderabad, India (Round 4, 11 February); Cape Town, South Africa (Round 5, 25 February) and São Paulo, Brazil (Round 6, 25 March).

McLaren and Maserati are new to the Formula E grid next season whilst ABT Sportsline makes its comeback. They will join some of the biggest names in motorsport including Jaguar, Porsche and Nissan among the 11 teams and 22 drivers competing for world titles. Sporting regulation updates include the introduction to racing over laps; rookie drivers taking a seat for teams in FP1 sessions; and a plan to introduce a 30-second ‘Attack Charge’ boost at select races, made possible through the development of the most advanced EV battery in the world today (350kW of power, 600kW of regen).

To coincide with the start of the Gen3 era, Formula E has reimagined the visual and sonic brand identity of the ABB FIA Formula E World Championship. The new identity is inspired by the instant torque of electric acceleration.  The system also reflects the sport’s role as a catalyst; helping manufacturers accelerate electric vehicle technologies, the pace with which new fans are coming into the sport, the unprecedented speed that the sport achieved FIA World Championship status and more broadly the championship’s vision to accelerate sustainable human progress.

Sound has been one of Formula E’s most distinctive and disruptive qualities since the first race in 2014. For Season 9, an all-new sonic identity has been developed for use across broadcast, digital and marketing channels, with the new sound of the Gen3 race car at its core. Test recordings of the race cars were captured to form the basis of the sonic identity, with the recordings remixed into a suite of sound assets. New broadcast title music and a full broadcast score was recorded at Abbey Road Studios with a 55-piece orchestra.