The finding points to the need for more public education to make sure everyone understands the risks of driving high, according to Ian Jack, Vice President, Public Affairs at CAA.

“Gen Z is a very socially conscious generation that understands the dangers of driving drunk,” says Jack. “But there is a significant group who don’t associate the same risky behaviour with smoking cannabis or doing edibles.”

Edibles compound the issue since the effects can take longer to manifest, and last longer. This led to CAA’s new national video campaign Do Anything But Drive, which carries a simple message for Gen Z: if you’re going to do edibles, do anything but drive.

“In our campaign we try to take a light-hearted approach to the reality that some people will take cannabis edibles,” Jack says. “Whatever else you choose to do, please make sure you don’t get behind the wheel. Plan ahead. Make arrangements for a safe way home, be it a designated driver, a taxi or rideshare, or staying over, just like you would after drinking.”

Added Jack: “We’re hoping Gen Z will take the Do Anything But Drive message to heart, and show the leadership for themselves and others we know they can.”

View the videos here:

https://youtu.be/BRQzzdYleXw

https://youtu.be/PniE6IOmzLY

https://youtu.be/B-RKRFeNXtU