The campaign visuals were displayed in the fan zone at a stand hosted by the FIA, Motorsports Singapore and the Automobile Association of Singapore.

Visitors were told about the road safety challenge and the FIA's Golden Rules for Road Safety, simple and universal rules that can help save lives on the road. 

A special emphasis was put on the “don’t text and drive” and “use a child safety seat” rules featuring Singer, Songwriter and Record Producer Pharrell Williams and Actress, Producer and UNDP Goodwill Ambassador Michelle Yeoh.

F1 fans were also invited to sign the FIA’s Manifesto for Global Road Safety.