+260,000 potential customers sent to fia member clubs through official idp website

20.06.18

Internationaldrivingpermit.org – an FIA initiative designed to assist the public in accessing official information about International Driving Permits (IDP) online – was launched in March 2017.

Potential customers sent to fia member clubs

With Member Clubs losing significant revenue online to rogue international travel document operators, this website aims to establish an online presence to challenge the unofficial platforms selling counterfeit International Driving Permits online.

Internationaldrivingpermit.org is a centralised online hub for FIA Member Clubs which sell International Driving Permits globally, and its function is to drive customers to their local issuing authority.

Significant investment has been allocated to Search Engine Optimisation (SEO) of the website over the past twelve months, and it has established good organic search ranking in many regions.

Potential customers sent to fia member clubs

2017 & 2018 visitor numbers


Over the last 12 Months in excess of 260,000 visitors have been channeled to FIA Member Clubs through Internationaldrivingpermit.org.

The website is currently translated into English & Arabic, with Russian, Chinese and French languages to follow in 2018.


How can FIA Clubs increase their country’s official IDP online visibility?

STEP1

-Log on to Internationaldrivingpermit.org to view your country page

STEP 2

-If Content is incorrect or you have additional information you would like to add to your country page please click here

STEP 3

-Ask your webmaster to link your own website to your country page on Internationaldrivingpermit.org