With almost 750,000 members and about 1,000 South Australian employees, RAA has been synonymous with road service and motoring advocacy throughout its 116-year history.

It’s also the state’s oldest travel agent and offers a range of services to help members around the home.

RAA recently refreshed its brand to better show its expanding role in its members’ lives.

The new logo, launched in September, reflects how RAA is changing and grouping its services into three distinct categories – motor, home and travel.

While RAA will continue to expand its home and travel services, the organisation’s Managing Director Ian Stone said motoring would also take a new direction.

“We’re keeping abreast of how the industry is changing to make sure we keep South Australian safe on the road,” he said.

“RAA will continue to advocate on behalf of our members on the issues that matter most to them and the broader South Australian community.

“Above all, RAA will continue to find new ways to make things easier, safer and better to keep our members moving.’’