Ice Drive – the feature length documentary of the FIA Formula E car running on the Greenland ice cap – was premiered to a standing ovation yesterday in Marrakesh, concluding the weekend of the Marrakesh ePrix, the first FIA Formula E Championship event held in the African continent.

Ahead of season three of the all-electric city racing series, an ambitious project was undertaken to run the car on an iceberg off the coast of Greenland. The aim was to create a stunning visual link between the threat of global warming and the impact electric cars can have on reducing CO2 emissions.

Ice Drive captures the planning, preparation and execution of running a competitive racing car on the ice cap for the first time, but also the serious jeopardy the project was placed in by the very real impact that global warming is having on the Arctic climate.

Alejandro Agag, CEO of Formula E, said: "To be there in the Arctic and see it with my own eyes, and now put together in this unique documentary on the big screen was a special moment. It's incredible to see a car become an ambassador in the fight against global warming."

Jean Todt, President of the FIA, said: "First of all to make it happen and all the people involved - it was a very strong message. Racing is a laboratory for society, climate change and for many road users across the globe - the documentary was a refreshing adventure."

HSH Prince Albert II of Monaco, said: "It's a wonderful partnership to be associated with Formula E and to see a Formula E car in that environment was spectacular. These beautiful images show you and highlight the difficulties we are facing - the faster we are able to find solutions for cleaner energy and mobility the quicker we can move to a greener economy."

Panasonic Jaguar Racing Team Principal James Barclay, said: “I think Formula E set itself a fantastic challenge and it was lovely to see such an impactful piece that tells a great message and raises awareness for a really important issue behind why Formula E is the perfect platform for promoting the benefits of electric vehicles and the sustainable future we all need to drive for.”

Ice Drive will be available on general release next week, with full details of where it can be seen to be confirmed soon.