The FIA has launched a new online pledge aimed at promoting road safety and committing drivers to obey the rules of the road, as part of the FIA Action for Road Safety campaign. The pledge is available at www.fia.com/pledge

The fans, the general public as well as the motor sport and motoring communities are invited to pledge their support and commitment to the FIA’s 10 Golden Rules for safer motoring. The Golden Rules are a set of tips intended to help motorists improve their driving behaviour and remind them of their responsibilities to themselves, their passengers and all other road users.

The FIA is delighted to announce that 2014 Formula One World Champion Lewis Hamilton has given his support to this initiative as a 2015 FIA Action for Road Safety Ambassador. Along with FIA President Jean Todt, he was one of the first signatories of the pledge, sending out a strong message to his fans about the dangers of the road. Lewis is the first in a series of high-profile ambassadors to be unveiled soon.

Lewis Hamilton said: “As an F1 driver, and even more now as a World Champion, I feel I have a responsibility to promote safe driving outside the track. The FIA’s 10 Golden Rules are simple rules that everyone should follow. I strongly encourage my fans to respect them and show their support by signing the pledge.”

Jean Todt, President of the FIA, said: “Road safety is a top priority for the FIA. We’re calling on all road users to be responsible and to obey the rules on the road. By taking our pledge, you are making a personal commitment to improving road safety, one of today’s leading challenges. We all have a role to play and together we can all save lives.” 

The FIA can also rely on the support of the campaign’s global partners – Michelin, Coca-Cola and PETRONAS, and official supporters – Nissan and Iveco.
 

FIA Action for Road Safety campaign    

The FIA Action for Road Safety campaign was launched in May 2011 in support of the UN Decade of Action for Road Safety 2011-2020, which now reaches its mid-point. In order to remobilise international attention on this global challenge, the FIA is promoting awareness on road safety through its Member Clubs, partners and utilising its leading role in motor sport.  

Road accidents kill 1.3 million every year and injure 50 million more. They are the number one killer of 15-29 year olds. Every day 500 children die on the world’s roads.