This campaign, launched by the FIA in partnership with world number one outdoor advertising company JCDecaux, aims to raise awareness on the number of people who die on the world's roads every day. Supported by famous ambassadors from sport, music and film industries, it encourages everyone to follow simple safety rules such as "Wear a helmet", "buckle up" or "never drink and drive" and to sign the FIA's Manifesto for Global Road Safety at fia.com.