FIA Action for Road Safety Global Partner: Essilor Group

As a long standing world leader in ophthalmic optics, Essilor is committed to developing vision care solutions for 7.4bn people around the world.

When one in five drivers can’t see the road properly, it’s clear that more needs to be done to make the public aware that road safety begins with good vision – the most important sense for taking decisions on the road. This is why the Fédération Internationale de l’Automobile (FIA) and Essilor have signed a 3-year partnership on road safety to promote the “Check Your Vision” call to action.

The purpose of this partnership is to fight the lack of awareness on this global health issue and highlight the importance of regular eye checks for safe driving and helping reduce car crashes and injuries as 80% of all vision impairments can be prevented or cured. 

Essilor and FIA are proud to reveal the official video of the campaign “Road Safety starts with good vision” which holds inside the power of the strategic global move and the potential of this common collaboration. One minute to discover how crucial it is to have good vision on the road, why it is important, how either bad correction or glare increases reaction time and what to do following simple rules.  


Check your vision, every second counts.

 

In addition, the FIA and Essilor take this opportunity to launch another important asset, the “Road Safety Starts with Good Vision” web-based toolkit. Created for FIA Clubs to share with their members and network, this toolkit will allow for road safety advocacy targeting improved vision. 

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