On Saturday 15 June, before the start of the race, #3500LIVES Campaign Ambassadors H.S.H. Princess Charlène of Monaco and Fernando Alonso were joined by FIA President Jean Todt, ACO President Pierre Fillon,  French Minister of State for Gender Equality and the Fight against Discrimination Marlène Schiappa, French Minister of Sport Roxana Maracineanu, Richard Mille, Tony Parker, Hurley Haywood, FFSA President Nicolas Deschaux and LMP1 drivers for a photo on the grid to raise awareness on road safety and support the Global Road Safety Campaign’s new visual on pedestrian safety. 

The new rule of the Campaign, “Watch out for Pedestrians”, embodied by H.S.H. Princess Charlène of Monaco and FIA Formula One Racing Driver Charles Leclerc, was also promoted at the FIA stand located in the heart of the village of the 24 Hours of Le Mans. Visitors were informed on the fact that pedestrians are among the most vulnerable road users and that 88% of them travel on 1 to 2-stars road which are considered as dangerous. To help save lives on the road, FIA President Jean Todt, while visiting the stand, invited them to reduce speed and prepare to stop for pedestrians at all times, especially in urban areas.

To further express their support for the Campaign and the FIA’s Manifesto for Global Road Safety calling for a scaling up of global efforts to reduce traffic fatalities, motor sport fans could take their photo, print their own #3500LIVES picture, and share it on a dedicated wall.

During the whole event, visitors also had the opportunity to test their driving skills and their abilities to follow the road safety rules on a virtual reality driving simulator.