Located in Vinh Phuc Province, Binh Xuyen connects four national highways, thus making it a popular “industrial zone” and where VNG happens to operate. While this makes it ideal for big businesses, it’s less ideal for young people who face barriers on their commute to school as they try and navigate safely using roads where vehicles traveling well past speed limits. 

The Helmets for Kids program disseminates road safety knowledge and raises awareness among students, teachers, and parents in order to be better equipped and protected as road users. A key component of the HFK program is to reduce the number of fatalities and injuries by distributing high-quality helmets.

“Private corporations have an important role to play in communities where they establish their businesses. Companies like VNG are exemplary in their corporate social responsibility efforts to pave the way for others to follow and we’re delighted to have staff volunteers participate in today’s event,” said Greig Craft, Founder and President of AIP Foundation.

“We’re proud to lead the Helmets for Kids program with AIP Foundation for the past several years. We’ve been able to support families and communities by preparing the next generation of road users to be responsible leaders in road safety. We hope that the program will encourage not only primary school students, but also their parents and the community to do the same” Managing Director of VNG, Mr. Kevin Zheng shared.

Mr. Nguyen Trong Thai, Chief Secretariat of National Traffic Safety Committee said at the event, “I would like to request all teachers to instruct and remind students to follow the regulations of traffic safety law and to wear a helmet when commuting by motorbike or electric bicycle. I also suggest to consistently monitor and ensure the rate of wearing helmets remains stable. I encourage parents to create a habit of wearing helmets for your children, and always remember the message ‘love your child, wear a helmet’ for the safety of our children.”

Since its inception in 2018, nearly 1,400 students in Vinh Phuc Province received helmets to keep them safe going to and from school through the Helmets for Kids program.