FIA

Meet our ambassadors for road safety

20 world famous stars from the worlds of sport, film and music have become ambassadors for our #3500LIVES campaign. Discover which Golden Rule each of them is supporting in the campaign. Join them in signing the FIA's Manifesto for Global Road Safety.
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Patrick Dempsey

Supports the "Slow down for kids" rule
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Yohan Blake

Supports the "Obey the speed limit" rule
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Marc Marquez

Supports the "Wear a helmet" rule
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Wayde van Niekerk

Supports the "Don't let your friends drive drunk" rule
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Michelle Yeoh

Supports the "Use a child safety seat" rule
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Felipe Massa

Supports the "Look before crossing" rule
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Vanessa Low

Supports the "Always pay attention" rule
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Fernando Alonso

Supports the "Buckle up" rule
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Pharrell Williams

Supports the "Don't text and drive" rule
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Antoine Griezmann

Supports the "Stop when you're tired" rule
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Haile Gebrselassie

Supports the "Stay bright" rule
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Anne Hidalgo

Supports the "Make road safety a priority" rule
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Nico Rosberg

Supports the "Never drink and drive" rule
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Rafael Nadal

Supports the "Check your tyres" rule
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Michael Fassbender

Supports the "Check Your Vision" rule
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Charlène of Monaco and Charles Leclerc

Supports the "Watch out for pedestrians" rule
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Didier Drogba

Supports the "Watch out for kids" rule
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Mick Schumacher and Julian Alaphilippe

Support the "Share the Road" rule

The Challenge

Every day, more than 3,500 people are killed on the world’s roads. Young people are particularly affected as road crashes are the number one cause of death of 5 to 29 year olds.

This is an alarming trend, a plague that needs to be stopped, a human, economic and social cost which has become unacceptable. The FIA is on the front line in tackling this challenge, together with its 244 Member Organisations around the world.

Everyone has a role to play in making roads safer for all. Supported by number one outdoor advertising company JCDecaux, the #3500LIVES Campaign outlines Golden Rules that can help save your life and the lives of others. We also encourage you to sign up to the FIA Manifesto for Global Road Safety which calls on all governments to prioritise road safety and introduce effective legislation on key risk factors on the road.

 

Manifesto at glance

  1. AMBITIOUS TARGETS
  2. BETTER INFRASTRUCTURE
  3. SAFER VEHICLES
  4. MORE EFFECTIVE LAWS
  5. STOP SPEEDING
  6. TACKLE DRINK‑DRIVING
  7. IMPROVED DATA COLLECTION
  8. GLOBAL FUND FOR SAFER ROADS
  9. PRIVATE SECTOR SUPPORT
  10. INCREASE COORDINATED ACTION

The golden rules

Watch out for kids

Children are among the most vulnerable road users. Slow down in school zones and risk areas, and “WATCH OUT FOR KIDS” at all times.

Did you know?

To stay safe:
  • Watch out for kids playing by the road
  • Slow down in school zones and high risk areas

Slow down for kids

Speed is one of the main causes of fatal road traffic crashes.

Did you know?

Spread the word

Follow and help spread the word about road safety
To stay safe:
  • Slow down in high risk areas and school zones
  • Pay attention while driving

Obey the speed limit

Speed is one of the main causes of fatal road traffic crashes.

Did you know?

Spread the word

Follow and help spread the word about road safety
To stay safe:
  • Slow down in high risk areas and school zones
  • Keep a safe distance from other road users

Use a child safety seat

An astonishing number of parents allow their children to travel in vehicles without being properly restrained placing their lives and safety at risk.

Did you know?

Spread the word

Follow and help spread the word about road safety
To stay safe:
  • Ensure children are restained correctly
  • Choose a safety seat based on a child's height or weight

Check your tyres

If you drive with damaged or worn tyres, you are putting your own life and the lives of others at risk.

Did you know?

Spread the word

Follow and help spread the word about road safety
To stay safe:
  • Maintain the correct tyre pressure
  • Check the tread depth

Buckle up

Wearing a seatbelt significantly decreases the risk of being thrown from the vehicle in the event of a crash.

Did you know?

Spread the word

Follow and help spread the word about road safety
To stay safe:
  • Wear your seatbelt correctly
  • Ensure all passengers wear seatbelts

Don't text and drive

A split second lapse in concentration can result in a fatal crash.

Did you know?

Spread the word

Follow and help spread the word about road safety
To stay safe:
  • Keep both hands on the wheel
  • Stay focused on the road

Never drink and drive

Any amount of alcohol increases the risk of involvement in a fatal road crash.

Did you know?

Spread the word

Follow and help spread the word about road safety
To stay safe:
  • Get a taxi or public transport
  • Look out for friends who may be drinking

Did you know?

Spread the word

Follow and help spread the word about road safety
To stay safe:
  • Get a taxi or public transport
  • Look out for friends who may be drinking

Always pay attention

Whether you are a driver, pedestrian or cyclist, it is important that you stay focused on the road or path ahead of you.

Did you know?

Spread the word

Follow and help spread the word about road safety
To stay safe:
  • When driving, always keep your eyes on the road
  • As a pedestrian, stay focused and look before crossing

Did you know?

Spread the word

Follow and help spread the word about road safety
To stay safe:
  • When driving, always keep your eyes on the road
  • As a pedestrian, stay focused and look before crossing

Stay bright

Pedestrians and cyclists are among the most vulnerable participants in traffic

Did you know?

Spread the word

Follow and help spread the word about road safety
To stay safe:
  • Wear reflective clothing
  • Check your lights

Wear a helmet

Effective enforcement of motorcycle helmet laws can increase helmet-wearing rates and thereby reduce head injuries.

Did you know?

Spread the word

Follow and help spread the word about road safety
To stay safe:
  • Ensure your helmet is the right size
  • Provide helmets for passengers

Stop when you're tired

1 in 10 drivers admitted to falling asleep at the wheel in a recent survey.

Did you know?

Spread the word

Follow and help spread the word about road safety
To stay safe:
  • Take frequent breaks
  • If you start to feel sleepy, find a save place to stop

Check your vision

Vision is critical to the decisions road users make on the road.

Did you know?

Spread the word

Follow and help spread the word about road safety
To stay safe:
  • Check your vision regularly
  • Wear appropriate glasses on the road

Watch out for pedestrians

Slow down in urban areas and always watch out for pedestrians, whether they are using pedestrian crossings or not.

Did you know?

To stay safe:
  • Slow down in urban areas
  • Stop for pedestrians

Make road safety a priority

Sign the manifesto
The UN Sustainable Development Goals set the target to halve global road related fatalities by 2020, and to ensure safe and sustainable mobility in cities by 2030.

Spread the word

Follow and help spread the word about road safety
The FIA manifesto for global road safety calls for:
  • Better infrastructure
  • Safer vehicles
  • More effective laws
  • A UN road safety fund
  1. Ambitious targets

    Support UN SDG Target 3.6 to halve road fatalities and injuries by 2020.

  2. Better infrastructure

    50% of casualties occur on around 10% of the road network.

  3. Safer vehicles

    All new cars should meet agreed minimum UN vehicle safety standards.

  4. More effective laws

    Only 7% of the world’s population are covered by adequate legislation on speed, drink-driving, helmet use, seat belt and child restraint use.

  5. Stop speeding

    Speed is the single most significant contributor to road collisions leading to death and injury.

  6. Tackle drink driving

    We call for the introduction and enforcement of effective legislation on drink-driving. The alcohol industry should promote drink-driving legislation, independent research, and public awareness on the impact of alcohol use on road safety.

  7. Improved data collection

    Effective action can only be taken if it is targeted and measured with accurate data

  8. Global fund for safer roads

    A UN Road Safety Fund should be established to attract new donor aid for road safety.

  9. Private sector support

    We call for stronger recognition of road safety as a key development and public health challenge.

  10. Increase coordinated action

    Regular engagement at all political levels should be a priority.

The manifesto

  • Ambitious targets

    Support UN SDG Target 3.6 to halve road fatalities and injuries by 2020.

  • Better infrastructure

    50% of casualties occur on around 10% of the road network.

  • Safer vehicles

    All new cars should meet agreed minimum UN vehicle safety standards.

  • More effective laws

    Only 7% of the world's population are covered by adequate legislation on speed, drink driving, helmet use, seat belt

  • Stop speeding

    Speed is the single most significant contributor to road collisions leading to death and injury.

  • Tackle drink-driving

    We call for the introduction and enforcement of effective legislation on drink-driving. The alcohol industry should promote drink-drive legislation, independent research, and public awareness on the impact of alcohol use on road safety.

  • Improved data collection

    Effective action can only be taken if it is targeted and measured with accurate data.

  • Global fund for safer roads

    A UN Road Safety Fund should be established to attract new donor aid for road safety.

  • Private sector support

    We call for stronger recognition of road safety as a key development and public health challenge.

  • Increase coordinated action

    Regular engagement at all political levels should be a priority.
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