Michelin
FIA
Michelin
Since 2011, the FIA and Michelin have partnered on more than 15 programmes, covering almost all the aspects addressed by the FIA Action for Road Safety campaign in countries such as Brazil, China, India, Indonesia, Thailand and the United States.
In terms of road safety, this long-term relationship has produced significant results. For example, the FIA and Michelin have joined forces in the United States to raise awareness among young drivers on the importance of regular tyre checks and tyre maintenance. The Beyond the Driving Test campaign offers teenagers new resources to help them and their parents to brush up on their own car and tyre maintenance skills, including a downloadable glove compartment guide with key tips.
The campaign has been supported with videos featuring popular teenage YouTube stars and has won numerous prestigious PR awards, such as the “Community Relations Campaign of the Year” award at the PRWeek US Awards 2016 and the “Corporate Social Responsibility Campaign of the Year” award at the 2016 SABRE Awards.
As part of this partnership, Michelin also supports the FIA Road Safety Grant Programme, an initiative launched by the FIA in 2012. Since its inception, Michelin has supported programmes in countries like Latvia, Australia, Sri Lanka, Mexico, India, Australia, Ecuador and Peru.
About Michelin
Michelin, a leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tyres for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. It also offers electronic mobility support services and publishes travel guides (Michelin Voyage), hotel and restaurant guides (Michelin Guide), maps and road atlases (ViaMichelin).
Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 112,300 employees and operates 68 production plants in 17 different countries. The group has a technology centre in charge of research, development and process engineering, with operations in Europe, North America and Asia.
Further information on Michelin is available at http://www.michelin.com.
